World of Wonders ICO: Platform for video content
In about 9 days a project starts its Pre-ICO, which one knows rather from the television and would not expect so first in the Blockchain world: World of wonders. Welt der Wunder started in 1996 as a science television magazine on ProSieben, later also on RTLII. Since 2013, Welt der Wunder has been a TV station and can be received on free TV.
As you can already see from the timeline above, the team behind World of Wonders plans to build a video licensing, trading and distribution platform for high quality video content. The whole course on blockchain basis. But why is such a platform needed at all and why Blockchain is based? TV broadcasters worldwide buy video content for their programs. Of course, the market for this is extremely international. But right there, according to the World of Wonders, white paper is the problem. Due to this internationality in trade, many different legal systems, contract cultures and, of course, language barriers are involved in the trade. Furthermore, license violations are relatively common and the licensing of video content seems to be extremely complex. The World of Miracles platform is designed to make video content trading much easier. For this purpose, the content creator can offer his material for sale on the platform and thereby precisely determine with smart contracts which rights or which parts of his content he is selling (including the country in which the video material is to be used). plays a significant role). The platform is to be operated with the help of the MILC (Micro Licensing Coin) token and is to be fed already upon completion with professionally created content by Welt der Wunder with a production value of 200 million euros.
The plan is to sell 52% of the 40 million MILC tokens in the ICO. The pre-sale will start on the 1st of December 2017 and will end on the 15th of December. The data for the main sale will be announced. It is not a conventional hard cap planned, but an automatic increase in the price per million tokens sold. The project is being supported by Swisscom Blockchain AG and SWISS TXT, a subsidiary of Swiss public television.
Although the ICO model is slightly different, this ICO sets itself significantly apart from the crowd. The main advantage here is a significantly lower risk compared to other projects. The World of Wonders has been around for more than 20 years, giving the team a special insight into the market, bringing with them a wealth of experience and, above all, contacts. Investors who would like to be somewhat safer in an uncertain ICO market, should take a closer look at this project in my opinion. To clarify further questions, I had the opportunity to speak with Hendrik Hey, the majority shareholder of the "Welt der Wunder GmbH"
interview
hendrik heyAS: Hello Mr. Hey, thank you for taking the time to do the interview. How did it come to the idea of the platform and to the steps?
Already more than two years ago we started the development of the video distribution platform. First of all, we had adjusted to the fact that it would be the contracting and payment process that would be relatively conventional and manual. Our partner SwissTXT came on board and we initially developed all technically operative elements for the video transfer. During this time we came for the first time with the possibilities in contact with the help of Blockchaintechnologie to break new ground. After careful analysis, it was clear that for the above-mentioned areas (contracts / payments) this would be an enormous USP of the platform. A service and a relief in the worldwide TV license trade, which does not exist so far. The benefits to sellers and buyers were obvious, which is why we have been following this path ever since.
AS: Have you ever had situations where you as a producer or content buyer needed such a platform?
Oh yes, very often. As a producer, while I know the int. TV market very well and have good networks, but you can not jump every time in the plane to visit his potential customers. Sales in our world is very tedious and time consuming and costly. As a TV broadcaster today, I'm always on the lookout for content that fits our audience and that we can afford above all else. Again, you overlook a lot, because you simply can not exactly see who is offering something that could fit well with us.
AS: In your opinion, what are the special incentives of the MILC token for the investor?
Our approach was a well-defined business model in which we have been moving for many years to contribute to our token. This means that, in addition, a real operational performance value supports the eventual development of the MILC in trading supply and demand. Every MILC owner will be constantly listening to our platform and we hope it rewards our business success with a high MILC demand. Of many business ideas behind existing ICO you do not hear anything anymore.
AS: Now you have very few experiences with buying tokens and using them. How is it ensured that even traders without blockchain knowledge can use the platform?
The platform is simple in its surface and usable for the industry. It can also be traded normally in Fiat currency. The technology is a back-up service in the background that should demand as little as possible from our customers. Nevertheless, we are forcing the offer to use our MILC and recognize its advantage as a medium of exchange without detours through FIAT currencies. In our white paper we describe, inter alia. Discounts for buyers and surcharges for sellers. There are other measures that we want to use to accelerate the use of the MILC. Already, however, there is a certain demand in the preliminary discussions with customers. One speculates entrepreneurially with the possible performance of the MILC, which could also be an advantage for our customers.
AS: How advanced is the development of the platform and the video content?
The platform can be launched in about 6 months as we have already invested a lot of groundwork and money. The content brings the world of wonder as an investment in the ICO, is ready. The blockchaintechnolgische approach is to lead in 2-3 months to a prototype, which is then always evolving. World of Wonders is the ideal test customer whose needs are the key to development. We are virtually representative of all later customers. The basic development should be accordingly in 6 months. After that, however, this is a constant process of development.
AS: Where do you see the project in 2 years and what will be the biggest hurdle for the project?
In two years, we can become one of the leading media distribution platforms worldwide. We simply have a tremendous development advantage. Of course, competition is never excluded. A hurdle could be e.g. This is because no customer uses our service. But here, too, has the advantage that the platform is directly operational through the world of wonder content. However, our initial discussions with major producers tell us that it will not stay that way and that we are very attractive to many content partners.
We have tried in consultation with lawyers and regulators to set up our ICO. We also want to emphasize that this proactive behavior could be a kind of seal of approval, as ICO's should be structured in the future. We follow all recommendations that exist so far.
AS: According to the website, there is a whitelist, in which interested parties can register for the pre sale. Where exactly is this list and what will be the bonus in the Pre Sale compared to the Main Sales?
The withelist can be reached via our website. You can simply register as non-binding. From pre-sale, we then ask specifically whether an actual investment intent exists. We decided not to work with a bonus system but with rising prices. We will soon set the price for the Pre Sale. That would be the best price. This should be finished after 2 million tokens sold. After that, the price increases after every 1 million tokens sold. We want to motivate potential prospects to accompany us early.
AS: Thanks for the answers!
Lukas Fiedler
Disclaimer - Notice of Conflict of Interest: The author or parts of the writing team will invest in or invest in the above-mentioned cryptocurrencies themselves (this will now appear under each article by default, as it may be at some point after the article has been published was invested).
The ICO project
As you can already see from the timeline above, the team behind World of Wonders plans to build a video licensing, trading and distribution platform for high quality video content. The whole course on blockchain basis. But why is such a platform needed at all and why Blockchain is based? TV broadcasters worldwide buy video content for their programs. Of course, the market for this is extremely international. But right there, according to the World of Wonders, white paper is the problem. Due to this internationality in trade, many different legal systems, contract cultures and, of course, language barriers are involved in the trade. Furthermore, license violations are relatively common and the licensing of video content seems to be extremely complex. The World of Miracles platform is designed to make video content trading much easier. For this purpose, the content creator can offer his material for sale on the platform and thereby precisely determine with smart contracts which rights or which parts of his content he is selling (including the country in which the video material is to be used). plays a significant role). The platform is to be operated with the help of the MILC (Micro Licensing Coin) token and is to be fed already upon completion with professionally created content by Welt der Wunder with a production value of 200 million euros.
The plan is to sell 52% of the 40 million MILC tokens in the ICO. The pre-sale will start on the 1st of December 2017 and will end on the 15th of December. The data for the main sale will be announced. It is not a conventional hard cap planned, but an automatic increase in the price per million tokens sold. The project is being supported by Swisscom Blockchain AG and SWISS TXT, a subsidiary of Swiss public television.
Why is such an ICO of interest to investors?
Although the ICO model is slightly different, this ICO sets itself significantly apart from the crowd. The main advantage here is a significantly lower risk compared to other projects. The World of Wonders has been around for more than 20 years, giving the team a special insight into the market, bringing with them a wealth of experience and, above all, contacts. Investors who would like to be somewhat safer in an uncertain ICO market, should take a closer look at this project in my opinion. To clarify further questions, I had the opportunity to speak with Hendrik Hey, the majority shareholder of the "Welt der Wunder GmbH"
interview
hendrik heyAS: Hello Mr. Hey, thank you for taking the time to do the interview. How did it come to the idea of the platform and to the steps?
Already more than two years ago we started the development of the video distribution platform. First of all, we had adjusted to the fact that it would be the contracting and payment process that would be relatively conventional and manual. Our partner SwissTXT came on board and we initially developed all technically operative elements for the video transfer. During this time we came for the first time with the possibilities in contact with the help of Blockchaintechnologie to break new ground. After careful analysis, it was clear that for the above-mentioned areas (contracts / payments) this would be an enormous USP of the platform. A service and a relief in the worldwide TV license trade, which does not exist so far. The benefits to sellers and buyers were obvious, which is why we have been following this path ever since.
AS: Have you ever had situations where you as a producer or content buyer needed such a platform?
Oh yes, very often. As a producer, while I know the int. TV market very well and have good networks, but you can not jump every time in the plane to visit his potential customers. Sales in our world is very tedious and time consuming and costly. As a TV broadcaster today, I'm always on the lookout for content that fits our audience and that we can afford above all else. Again, you overlook a lot, because you simply can not exactly see who is offering something that could fit well with us.
AS: In your opinion, what are the special incentives of the MILC token for the investor?
Our approach was a well-defined business model in which we have been moving for many years to contribute to our token. This means that, in addition, a real operational performance value supports the eventual development of the MILC in trading supply and demand. Every MILC owner will be constantly listening to our platform and we hope it rewards our business success with a high MILC demand. Of many business ideas behind existing ICO you do not hear anything anymore.
AS: Now you have very few experiences with buying tokens and using them. How is it ensured that even traders without blockchain knowledge can use the platform?
The platform is simple in its surface and usable for the industry. It can also be traded normally in Fiat currency. The technology is a back-up service in the background that should demand as little as possible from our customers. Nevertheless, we are forcing the offer to use our MILC and recognize its advantage as a medium of exchange without detours through FIAT currencies. In our white paper we describe, inter alia. Discounts for buyers and surcharges for sellers. There are other measures that we want to use to accelerate the use of the MILC. Already, however, there is a certain demand in the preliminary discussions with customers. One speculates entrepreneurially with the possible performance of the MILC, which could also be an advantage for our customers.
AS: How advanced is the development of the platform and the video content?
The platform can be launched in about 6 months as we have already invested a lot of groundwork and money. The content brings the world of wonder as an investment in the ICO, is ready. The blockchaintechnolgische approach is to lead in 2-3 months to a prototype, which is then always evolving. World of Wonders is the ideal test customer whose needs are the key to development. We are virtually representative of all later customers. The basic development should be accordingly in 6 months. After that, however, this is a constant process of development.
AS: Where do you see the project in 2 years and what will be the biggest hurdle for the project?
In two years, we can become one of the leading media distribution platforms worldwide. We simply have a tremendous development advantage. Of course, competition is never excluded. A hurdle could be e.g. This is because no customer uses our service. But here, too, has the advantage that the platform is directly operational through the world of wonder content. However, our initial discussions with major producers tell us that it will not stay that way and that we are very attractive to many content partners.
Milc Token
AS: Currently the legal basis of an ICO is of considerable importance. To what extent have you ensured that regulators recognize the MILC token as a utility token?We have tried in consultation with lawyers and regulators to set up our ICO. We also want to emphasize that this proactive behavior could be a kind of seal of approval, as ICO's should be structured in the future. We follow all recommendations that exist so far.
AS: According to the website, there is a whitelist, in which interested parties can register for the pre sale. Where exactly is this list and what will be the bonus in the Pre Sale compared to the Main Sales?
The withelist can be reached via our website. You can simply register as non-binding. From pre-sale, we then ask specifically whether an actual investment intent exists. We decided not to work with a bonus system but with rising prices. We will soon set the price for the Pre Sale. That would be the best price. This should be finished after 2 million tokens sold. After that, the price increases after every 1 million tokens sold. We want to motivate potential prospects to accompany us early.
AS: Thanks for the answers!
Lukas Fiedler
Disclaimer - Notice of Conflict of Interest: The author or parts of the writing team will invest in or invest in the above-mentioned cryptocurrencies themselves (this will now appear under each article by default, as it may be at some point after the article has been published was invested).
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