Welt der Wunder TV relies on blockchain in media license trading and announces its own ICO

World of Miracles TV is planning the world's first blockchain solution for the international trade of media licenses. For this purpose, a separate crypto currency is placed and issued as part of an internationally oriented token sales. BTC-ECHO was headquartered in Munich and talked to Hendrik Hey, CEO and moderator of Welt der Wunder.

Background and motivation for the blockchain platform

Nowadays, when media licenses are traded, complicated contracts make the process more difficult and slow, based on the very different types of usage. Content owners (eg producers, distributors or library owners) as well as content buyers (eg worldwide TV stations, VOD platforms, but also increasingly publishers with their online portals) waste a lot of time and money for the design of contracts that make the official use of video licenses possible. Due to the global distribution of the industry and thus the widely distributed supply and demand situation on the market, there are hardly any standards or standards. Each contract is unnecessarily renegotiated over and over again. Standards and automation through a blockchain would take that inefficiency out of the process.

Welt der Wunder TV brings with it its decades of experience in the license trade and its international networks.

"World of Wonders has been at home in both worlds of this market for over 20 years," says Hendrik Hey, founder of Welt der Wunder TV. "We are both a producer and a TV station group in Germany and in Switzerland and therefore know very well the needs of both sides," says Hendrik Hey.

cooperation partners

In order to implement this, Welt der Wunder TV works together with the multimedia company Swiss TXT - a 100% subsidiary of Swiss public television. The telecommunications company Swisscom - equivalent to Deutsche Telekom - is responsible for the technical implementation and blockchain implementation. Swisscom has already made a name for itself as a blockchain specialist and will supply the necessary expertise for the token sale with its subsidiary, Blockchain AG.

The seat of the platform will be in Switzerland for these operational reasons. This is how the ICO is implemented via Welt der Wunder TV / Switzerland.

No business without content

In order to have a content base right at the launch of the platform, Welt der Wunder TV will make its entire content available. In concrete terms, Managing Director Hendrik Hey explains in an interview with BTC-ECHO:

"We put in a very large archive, namely our content, and that has a gross manufacturing value of around 200 million euros, because we said that the engine will not run without fuel."

It's over 5,000 hours of high-quality broadcast material and 10,000+ clips for use on online portals of leading publishers.

Hendrik Hey goes on to say that this provides an important basis for opening up the market for worldwide TV and media license trading of approximately $ 500 billion. In addition to the economic incentives offered by the blockchain platform - the brokerage fees are significantly lower than it currently is - the platform aims to strengthen the negotiating position of producers.

"The much more important part for us is the producer, that's the creative person in the process, and of course our heart beats for it. Giving [producers] better market access and more competition is certainly a huge advantage for him ",

Hey.

Producers can use the platform to find purchasers that are simpler and cheaper, so that even less well-connected and financially strong producers have a better chance of financing projects and selling them internationally.

The MILC token

The token of the platform should be called "MILC" (MIcro Licensing Coin) and become a fixed "payment currency" in the worldwide media license trading. A limited volume of 40 million MILCs is planned. On 1.12.2017 begins the presale phase, which should end no later than 15.01.2018. A Publicsale phase should follow afterwards and will be communicated.

From 15.11.2017 interested investors can already register on a whitelist.

The funds from the ICO will flow into the completion and international marketing of the distribution platform. Should further funds be available, the platform also plans to actively promote new, valuable content. Among other things, this can be done by pre-financing and accompanying the content of selected projects. The platform can thus make another contribution to making good content faster.